We built Foxly because we needed it first.

A client sold beauty combos. Good product, good ads, orders flowing — and roughly a third of them coming back undelivered. Fake numbers, doorstep refusals, two shipping legs paid on every one.

The fix was obvious: ask for a small amount upfront. A buyer who pays even 10% shows up for the parcel. So we went looking for a plugin that could collect partial payment on a branded form, and spent the next two weeks stacking four apps that each did a slice of it badly. The form didn't match the theme. The pixel stopped firing, so the ads team was optimising blind. OTP came from a fifth app. Support replied on day four, after the client had already called us twice.

We shipped it anyway, because that's the job. Then the next store needed the same thing, and the next one. Somewhere around the tenth setup we stopped patching other people's plugins and started writing our own — one form that offers Prepaid, Partial and COD, designs itself to the theme, verifies the phone, upsells on the way, and reports every pixel event correctly.

That became Foxly. Every feature in it exists because a real store was bleeding money without it.